The retail industry is experiencing significant upheaval. Reporting on the issue, however, has focused almost exclusively on national chains. Now, a new national survey finds that shifts in the retail sector are playing out differently for independent businesses than they are for the chains. The survey, which gathered data from over 850 independent retailers across the U.S., yields valuable insight into how independents are weathering the storm — and what they perceive as their distinct advantages.
While analysts are already chattering about which big-box stores will open on Thanksgiving Day this year, the resurgence of independent business is the holiday shopping story that’s more important to many Americans. Six in 10 customers say they go out … Read More