While analysts are already chattering about which big-box stores will open on Thanksgiving Day this year, the resurgence of independent business is the holiday shopping story that’s more important to many Americans.

Six in 10 customers say they go out of their way to shop at locally owned stores, and their support is fueling brick-and-mortar merchants, like the more than 50,000 independent businesses that are part of Local First alliances across the country.

This season, events like Neighborhood Toy Store Day, Back to Black Friday, Indies First, Shift Your Shopping, and Small Business Saturday will draw tens of thousands of people into independent retail stores.

For the key facts about shopping locally this holiday season, check out this infographic, put together by the Advocates for Independent Business. Click on the image to view and save a larger version, and see below for thumbnails of three smaller images that are easily shareable on social media. Click these to enlarge and download.

For more information, download the AIB’s press release about shopping local for the holidays, below.