Public awareness and support for independent businesses is on the rise, thanks in large part to a wide array of educational campaigns that have been developed in recent years to promote the benefits of choosing locally owned businesses.  Here we’ve compiled a brief selection of materials and events created by AIB members and allies.  We hope this sampling will provide an overview and entry-point for independent business organizations that may wish to develop similar campaigns and help expand the “buy local first” movement.

Advocates for Independent Business

American Booksellers Association

  • IndieBound — Posters, handouts, bookmarks & other in-store collateral.
  • Indies First — A November event in which authors spend a day working in independent bookstores.
  • Thanks for Shopping Indie — Supported by publishers, this week-long promotion begins on the Saturday following Thanksgiving and features special discounts on select titles at indie bookstores.

American Independent Business Alliance

American Specialty Toy Retailing Association

Running Industry Association

  • Lace Up Local — A national campaign to educate shoppers about the value of independent running shops.

Institute for Local Self-Reliance