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Public awareness and support for independent businesses is on the rise, thanks in large part to a wide array of educational campaigns that have been developed in recent years to promote the benefits of choosing locally owned businesses.  Here we’ve compiled a brief selection of materials and events created by AIB members and allies.  We hope this sampling will provide an overview and entry-point for independent business organizations that may wish to develop similar campaigns and help expand the “buy local first” movement.

Advocates for Independent Business

American Booksellers Association

  • IndieBound — Posters, handouts, bookmarks & other in-store collateral.
  • Indies First — A November event in which authors spend a day working in independent bookstores.
  • Thanks for Shopping Indie — Supported by publishers, this week-long promotion begins on the Saturday following Thanksgiving and features special discounts on select titles at indie bookstores.

American Independent Business Alliance

American Specialty Toy Retailing Association

Independent Running Retailers Association

  • Lace Up Local — A national campaign to educate shoppers about the value of independent running shops.

Institute for Local Self-Reliance